FOUNDER

In 2016, my daughter arrived three months ahead of schedule, reshaping our lives and sparking a passion for natural health. Balancing family and wellness, we dove into a world of natural products that changed our lives. Doing demo’s was not just a way to pay our bills, but about a passion to spread natural living to households across the country. I have loved building a community of fellow enthusiasts who also believe in the power of wholesome, natural choices.

In my downtime, you'll catch me researching ways to stay healthy, chasing after my kids, and connecting with amazing people inside and outside of the CPG industry.

DIRECTOR OF SALES, CPG

My journey into the natural products industry began during my own personal health journey after the unexpected death of my mother. As I walked the path of losing 150 pounds through nutrition and exercise, I became passionate about spreading the message of the power behind health, wellness and natural foods!

I have over 15+ years’ experience in sales, brand management, data analytics & business development in the natural foods CPG industry. I’ve managed the retail/merchandising growth of 100+ natural/organic brands, worked with retailer/distributor data management, and guided the category review process for numerous brands at multiple retailers.

I transfer my enthusiasm for the message of natural foods into my ‘non-CPG’ life as a Certified Health Coach, NASM Certified Personal Trainer and Weight Loss Specialist.

I am dedicated to driving awareness, trial and capturing new consumers for emerging brands. I can’t wait to hear your brand’s story and partner in your growth!

DIRECTOR OF SALES, VMS

A family health crisis introduced me to the natural products industry in 2004, and in 2005 I left my job at an electronics manufacturer to join a health and wellness ecommerce retailer.

I spent 16 years developing an understanding of nutritional supplements and worked with many of the top brands in our industry. I enjoyed partnering with them to develop wide-ranging and successful promotional campaigns.

I also had the opportunity to create a large private label brand assortment, contributing to formulas, sourcing, brand aesthetic, and label artwork. I collaborated with both the marketing and tech teams in creating the online journey of the customer with the products.

I learned brand storytelling and how it connects to people, from some of the best in the business.

My personal mission is to get more natural products into more peoples’ hands. I look forward to doing that for you!